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Speaking of “Italian Style” what do you refer to? The Italian style is not only referred to the high fashion, but it’s a way of thinking about the every day life and the items. When we speak of Italian style, we refer to a way of imaging the product (craft made, industrial or alimentary product) focused on every detail. Why prefer an Italian item? The care for the particular, the attention for details, the selective choice of raw materials, the passion for genuine traditions, the stimulus to the innovation in order to satisfy the customer’s demands: all this things make the “Made in Italy” a seal of quality recognized all over the world, in every production field. Which is the Italian peculiarity? Thinking about Italy, people always imagine a country of ancient traditions, famous artists and great navigators: the Italian products are the result of all these experiences. The respect for the knowledge gradually reached during the years and for the regional traditions, a strong aesthetic sense and the great taste for the design, the curiosity for the new and the need of innovation: all these features make everyone who bought an Italian product sure to have bought an enjoyable, elegant, useful, enduring, reliable and unique item, an high quality product. In a few words: an Italian product!