Michael Richter - International marketing and sales consultant

Areas of activity + marketing articles

* Strategic analysis of markets, market segments and client groups to make a better/optimum use of all national and international sales possibilities
* Conception/realization of organisational and selling tasks - (practical support)
* Consultancy/support for the marketing/sales departments - from existing organisations to business development
* Moderation of internal discussions in order to solve sales-/company tasks or pro- blems
* Seminars for marketing-/sales-staff and leading personnel
(national and especially international business)
* practical solutions/support for all sales questions in international trade
* Support for companies from outside Germany/Europe to become successful in the markets of the European Union - (~ 500 million inhabitants)

Qualification

* Evening studies 'Business administration' (VWA-Academy, Duesseldorf/ Germany)
* Diploma of a Swiss University
* Different seminars
* Guest-Lecturer at the Business schools in Baden-Wuerttemberg, ICCs Ulm, Ravensburg and other institutes plus the 'Marketing and Trade' institute of the University in St. Gallen/Switzerland
* Manual: 'Project management' and Diploma 'Strategic planning in Small and Medium-sized companies'
* Care of and control of various Diplomas in the a. m. Business schools

Business experience

* practical training as an industrial clerk
* 1972 - 1990 leading positions in various industries (small medium and large companies)
* from 1991 independant sales consultant and guest-lecturer
* Experience in practical sales in all 5 continents

Consultancy performance

* Analysis of problems together with the client, definition of/ways to markets to be reached (clientele and potentials) using strategic methods and discussion/de- velopment of suitable concepts
* Definition of reachable goals and practical support (world-markets)
* Increase in turnover/profit - even on short notice - acc. to suitable programmes for the specific company