Ray International Marketing Services

Ray international marketing services helps clients to define goals and develop detailed, step by step strategies to achieve objectives. Ray has a proven record of success in implementing strategies for North America and International Firms in markets which are often difficult to penetrate, such as Japan and Eastern Europe. Ray also has been successful at developing marketing strategies for foreign clients, who have wanted to enter the North America and International Market.
Strategic marketing
Ray can develop an overall, global marketing plan by:
Identifying which markets offer the greatest potential for return
Identifying which products or product lines have competitive advantages assisting companies to define resource levels to be devoted to international marketing defining and prioritizing multi-year and multi-country market objectives advising clients on laws, policies, customs and other country specific issues that would impact on a clients goals advising clients on North America and internationally. Policies and regulations that might have significant impact on a clients international operations market research
Ray can execute market research studies in North America and internationally, including:
Determining whether there is a market for a given product in a specific country calculating which products or technologies have greatest potential for success in given markets ascertaining potential customer base identifying competitors and pricing.
Determining barriers to market entry, including tariffs and non-tariff barriers such as complex distribution systems or lack of intellectual property rights protection product / technology evaluation
Ray professional staff, augmented by the technical expertise of industry associates, can evaluate products / technologies. Ray can provide an independent analysis of a technology for clients before the client is obligated to purchase or license. Ray also has a catalogue of North America and international Technologies available for license or purchase. Through our business travels, we have visited numerous manufacturing and research facilities overseas and know of many state-of-the-art technologies available for transfer to interested demanders.