Microcell Composite Co.

1978 Company was established with capital size NT18 million to produce moped bike. 1983 Mr.C.C.Chen took over the position of chairman. 1985 Official announced the first generation plastic scooter-ADLY 50 c.c./100 c.c., and branded ADLY Moto for Her Chee products. Technical Introduction Period (1987~1995) 1987 Official announced the ADLY/50c.c and100c.c scooter for international market. 1990 Official announced new 50c.c ”ELEGANT” scooter with Italian homologation. Her-Chee was the first Taiwanese scooter manufacturer enter European market. 1993 Successful R&D to announce the first wide tire type of “PISTA”scooter for international market. 1995 Product certified with Germany and Holland compliance. Stability Growth Period (1996~ ) 1996 Her-Chee went to Initial Public Offering 1997 Certified with ISO-9002. 1998 Apply for O.T.C introduction and open new office 1999 Pioneer to introduce youth ATV for international market and the first company to comply ATV-50 EEC 92/61 homologation 2000 Acquire the aluminum die casting machines and ED (Electronic Deposit) painting equipment from OEM suppliers to vertically integrate production process. 2001 Upgraded to ISO-9001 certification. 2002 Approval of Over-The-Counter stock trade. 2003 The Pioneer complied GoKart-125 & E-Bike under EEC 92/61 homologation. 2004 Complied ATV-150/ATV-300 EURO (II) homologation. 2004 Mass production for BRP OEM Project Rally-200. 2005 Successfully Launched 2nd generation ATV-150/ATV-300. 2006 Launched ATV-220 model. 2007 Launched ATV-280 & ATV-320U CVT models, ATV-320U won "The Best Dealers&＃039; Choice" Award in Power Sports in GEI Kentucky Show, USA. 2008 Launched ATV-500 Geared with Fuji(Subaru) engine, Mini Car won "The Editor&＃039;s Choice" award in Indy Show, USA. 2009 GTA-50, AS-50 & GTA-125, three models were launched at the same year. 2010 Launched ATV-600. 2011 Presented Electric Mini Car. 2012 Launched ATV-300/320/500 to Super Motor version. 2013 Launched ATV-400 (gearbox).