Good People Co., Ltd.

The newest introduction to the company management environment is the concept of customer-satisfaction-oriented management. The company that fails to embrace the new concept of customer-satisfaction-oriented mindset and management principles can only tread the road of self-annihilation in an economic environment marked by fierce competition. With this in mind, Mr.Joo has espoused a management philosophy centered on three main tenets:

Firstly, to establish the platform for the realization of a customer-satisfaction-oriented management (a three-point satisfaction scheme should involve the sales personnel at the relevant points of sales, the final customer and the employees),
Secondly, to enable an on-site-oriented management to thrive
and last but not least, to introduce, at a consistent pace, new lines of products in order that a 'new underwear culture' can be fostered.

These three tenets of management philosophy will enable the company to survive in the world of fierce competition. Our 'customer-first' concept has propelled the company to continually strive to lend an ear to any comments or complaints our customers might have and to try to establish a network to identify and resolve these complaints. Various methods have been already put in place on site to bring our customers closer to us.

The company has introduced a series of new products that will satisfy our customers' desire for more fashionable underwear. Our recent lines of products are upgraded with new functions. More recently, the company has launched function-added products such as Okhwang Sangje (literally meaning 'Emperor'), Hwangto Cheonguk (literally meaning 'Mud Heaven') and Dr. Chito.
Our consistent efforts at innovation and achieving customer satisfaction have propelled our competitors to take more interest in new management approaches. Competition has served to increase public awareness and strengthen the social position of the underwear business.