FAIRHAVEN HEALTH, LLC

Fairhaven Health is a specialty supplier of natural, doctor-designed products to support fertility, pregnancy and nursing health. We offer a broad range of products to help couples conceive, providing a natural alternative to more expensive and invasive infertility treatments. Our clinically proven fertility supplements and ovulation prediction tools have helped tens of thousands of couples conceive naturally. Once pregnancy is achieved, we provide natural prenatal supplements, stretch mark creams and more to support women throughout their pregnancy journey. Beyond pregnancy, our breastfeeding supplements address the unique nutritional needs of both Mom and Baby.

- Largest selection of fertility, pregnancy & nursing related products under one brand
- Best-in-field medical specialists involved in research and product development
- Strong brand recognition and reputation within the trying-to-conceive community and beyond

Products
- 30+ SKUs ranging from fertility enhancing supplements and ovulation prediction tools to prenatal vitamins and breastfeeding support
- Well established niche brands such as FertilAid, OvaCue, and Pregnancy Plus
- Endorsed by leading fertility expert, Dr. Amos Grunebaum, Director of Obstetrics and Chief of Labor & Delivery at one of the top university medical centers
- All products manufactured in U.S.-based, GMP certified facilities with no volume constraints

Marketing & Distribution
- Strong online presence employing the latest web strategies and tactics
- Aggressive search/banner marketing, email campaigns & affiliate partnerships
- Support network of bloggers, content sites and social media
- Aggregated reach is over 1 million visitors monthly
- Traditional marketing includes ads in targeted trade & consumer publications, specialty supplements, PR campaigns, direct mail, tradeshows, and other activities
- Substantial percentage of sales referred by OB/GYNs and other medical professionals
- Supported by fertility-related sites and online retailers (drugstore.com, walgreens.com, cvs.com, etc.)
- Traditional retail sales to health food stores, pharmacies and independent specialty stores
- Institutional orders from fertility specialists, clinics and physicians nationwide