SHENZHEN ELEFAN LECTROMECHANICAL EQUIPMENT CO.,...

Company Profile from a Daughter I can’t possibly remember how many times my mother complains about those tiny little holes on my father’s shirts and pants, every time when she does laundry. And it was the time when jeans with holes were really popular in China, but please don’t get me wrong. My Dad is definitely an old-fashion person. When I was little, my parents would bring me to their company, and I would see my Dad testing his new inventions in the workshop. He would get down to his knees and sparks from the welding machines flew everywhere. He does it hours after hours, until he gets the result he wants and, of course, holes on every nice pants he owns. He is my father, an engineer, and general manager of Shenzhen Elefan Electromechanical Equipment Co. Ltd. Shenzhen Elefan Electromechanical Equipment Co. Ltd. with headquarters in Shenzhen, the heart of creativity in Chinese industry and the closet city to Hong Kong, manufactures Inverter arc welding and cutting machines designed for manufacturing, construction, fabrication, aviation, motorsports, agriculture, education, and marine applications. Founded in 1997, Elefan is one of the leading professional manufacturers of Inverter arc welding and cutting machines. This company began with an innovation that responded to customer needs, growing from a one-man operation to the manufacturer with the best reputation in the field. In spite of the change in its size, something about the company never changes in the past fourteen years. Elefan keeps the tradition alive by focusing on its top priority: people. Loyalty was the first word coming into my father’s mind while I asked him what the core value of his company is. “Loyalty? For a company?” I had a hard time connecting these two terms together. “Listen. We are loyal to our customers and business partners; that is the only way to win people’s loyalty to you. Make your customers keep coming back.” I must look confused because he patted me in the head, “You will get it when you are older.” After six years, I gradually come to understand his idea of loyalty. The point is not just trying to earn profits; instead, we ought to make a career. The value of the company is always defined by something bigger than itself. I am because you are. As Elefan looks to the future, the company recognizes that its real power isn’t just in the products. It’s the power of Elefan people, working together with customers, distributor partners, and suppliers, to make our future even stronger.