Daewoo Electronics Corporation

Company Introduction

Daewoo Electronics' vision is to become a global high-tech manufacturer that offers the widest array of superior - yet affordable-cutting-edge consumer electronics.

Daewoo Electronics' products are designed with today's families in mind and with an emphasis on enhancing healthy lifestyles through state-of the-art and environmentally friendly technologies.

Additionally, while maintaining the highest standards of quality, corporate accountability and management practices, Daewoo Electronics endeavors to seek out new business opportunities. Daewoo Electronics will achieve this with a foundation of stable growth and a strong focus on core competencies and its development into a world-class and comprehensive electronics company.

For the next several years and well into 2005, Daewoo Electronics expects its sales revenues to increase on an annual basis. The Company is currently targeting USD 1.3 billion in revenue from it's A/V business, USD 802.4 million in revenue from its refrigerator and air-conditioner business, and USD 801.4 million in revenue from its home-appliance business, for a total revenue target of USD 2.96 billion by 2005.

Accordingly, Daewoo Electronics will continue to grow its core businesses by increasing the level of its capital investments made in 2002 by fivefold-to USD 245 million within the next three years-in order to develop the next-generation of cutting-edge consumer electronics, as well as to enhance existing lines of business.

Based on an R&D investment plan, Daewoo Electronics expects to make its advanced digital product business account for 30% of total sales revenue and 60% of total operating income by 2005.

1971, Established Daewoo Electronics
1984, First Korean company to export
VCRs
1985, Completed Kumi TV Plant, Korea
1988, Established VCR plant in
Northern Ireland
1993, Announced a new business
strategy calles TANKism ,
which is Daewoo Electronics'
philosophy of manufacturing
sturdy, reliable and well-made
products that are desinged to
last just like a tank. Also
established a manufacturing
facility in Vietnam
1993, Established consumer
electronics plant in Uzbekistan
1993, Established a television plant
in Poland
1994, Developed diamond-like, carbon-
coated head drum VCR
1997, Established an integrated
consumer electronics plant India
1997, Selected as one of the World's
Most Admired Companies by
Fortune Magazine
2000, Exported 32 screen digital HDTV
2000, Launched the DQD-2000 DVD Player
2001, Exported a new line of PDP
television to Europe
2001, Launched a 36 screen digital
HDTV
2002, Launched Korea's First 40 GB
HDD Video Recorder.
2002. Introduced a DVD Combo player
called TWO+ .
2002, Received the 2002 Korea
Industrial Design Presidential
Award.
2002, Renamed Daewoo Electronics Corp.
2003, Announced a new Corporate
Identity.
2003, Introduced a new 29 HDTV
featuring home-theater systems.
2003, Developed a world first
integrated digital set-top box
for Interactive home
communications.
2003, Launched a new DVD combo home
theater.
2004, Declared to enter the OLED
business.

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